Chocolate Marketing-Harness The Power Of Chocolate For Your Marketing

Chocolate is unquestionably the number one comfort food. Worldwide, no other word excites our hearts and minds, yes, even our palates to action. It can be obtained in many forms. There is hot chocolate, cold chocolate and spicy chocolate. If your passion is rich, dark, bittersweet, or milky sweet it can be easily satisfied. There is even white chocolate for those who fancy a light, creamy taste without the flavor that the alternatives deliver. What is it about chocolate that permeates our subconscious so until we ultimately indulges our craving?

Chocolate Marketing-Harness The Power Of Chocolate For Your Marketing

Chocolate Marketing-Harness The Power Of Chocolate For Your Marketing

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Chocolate Marketing-Harness The Power Of Chocolate For Your Marketing

Chocolate Marketing-Harness The Power Of Chocolate For Your Marketing

If you look at all the characteristics that this confection is noted for you will find the list's undeniably minimalist lacking nothing. The very first few that come to my mind are:

Sweet or bittersweet taste Rich, creamyindulgence Warm, inviting, comfort food Nothing quite smells like chocolate

And that is just for starters. However, its features are not what we crave. We crave it for what it does for us. As I ponder this subject, to better focus on the answers to these questions, I can think of no other chocolaty indulgence that I would rather have than My Little Taste of Italy ' s sinfully, sensual, rich and luscious cappuccino brownies. They are so well known, on both coasts of America and in between, that they have been dubbed, "Orgasmic!!!"

Mama Gloria and Liz have discovered the key to satisfy the most discerning palate. Their tasty treats include chocolate cookies that are to die for fabulous. Did I tell you their treats areknown all across America? Well, that isn't quite accurate. They are also ship their goodies overseas to our armed forces, but this is another tale for another time.

So, what is it that Mama Gloria and Liz have discovered that has enthralLED the world? They have figured out that we cannot live without chocolate and have used that knowLEDge to capture our appetites and our hearts. When we look at what chocolate does for us, and what makes the desire so strong that we cannot ignore it, we discover the true essence of marketing potential. What is it that My Little Taste of Italy ' s Cappuccino Brownies do for the lucky soul let's uncover their Secret.

What chocolate does for the consumer is summed up in how it makes them feel. Some of these benefitsare:

Satisfies our senses Soothes our nerves Makes us feel good about ourselves Provides health benefits

It is a well known fact that chocolate increases our endorphins, actively producing a sense of well being, and serotonin, which acts as an anti-depressant. Recently I discovered that it is also beneficial to smokers. "It has shown promise in that it may reverse some of their smoking-related impairment in blood vessel function," according to a study in the Oct. 4, 2005, issue of the Journal of the American College of Cardiology.

Chocolate Marketing-Harness The Power Of Chocolate For Your Marketing

Wind + Limestone = Gasoline

Car manufacturers and governments are trying to make you buy-in to the electric car hype. Personally, I don't think it is going to work, despite the subsidies (by governments from your tax dollars) and the heavy advertising by the manufacturers (paid for by you upon a new vehicle purchase). There is a simple alternative.

Wind + Limestone = Gasoline

Wind + Limestone = Gasoline

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Wind + Limestone = Gasoline

Wind + Limestone = Gasoline

How to store electricity

The storage of alternatives (electric) energy, as from wind and solar sources is the real problem. Compared to gasoline or diesel, even the best batteries do not come anywhere close to the energy storage density of the liquid hydrocarbon fuels. Gasoline or diesel have a storage density of approximately 50 times that of the best alternatives. So, why not make gasoline from wind and solarpower rather than trying to store the electric energy directly?

In fact, the process of converting electricity to gasoline is very simple. It requires only limestone and water (and, of course, electricity).

Chemistry

The chemical reduction and conversion of coal to gasoline has been known and used for some 75 years. It was practiced large scale in Germany during WWII. Using limestone as carbon source, rather than coal, requires just another step in the process, also known for centuries. Upon heating, limestone disintegrates to lime (calcium oxide) and carbon dioxide. The carbon dioxide is the same material obtained from burning coal.

The reaction of carbon dioxide and hydrogen at high temperatures produces hydrocarbons, i.e..> gasoline and diesel products. Hydrogen, of course, is available in unlimited amounts upon electrolysis of water. All that is needed for that is electric energy.

Technology

The nature of wind and solar electric power makes them very intermittent and unreliable energy sources. The main problem, therefore, is to find a storage system which can adapt to this variability in energy production and, simultaneously, is simple, cost-effective, and can make use of the existing technologies and infrastructure.

All the technology and processes required for the electricity-to-gasoline or diesel conversion have been perfected for many decades by now. So, why not use them to store highly variable electric power from wind and solar systems to makegasoline or diesel >?

This approach does not require costly high energy density automotive batteries (not available), or superconducting transmission lines (not available), or any other new, as yet unavailable technology. Furthermore, overall energy terms, it is no less energy efficient than batteries and does not require any change in gasoline stations, etc.

Copyright © 2011, Dr. Klaus L.E. Kaiser

Wind + Limestone = Gasoline